1/12/2024 0 Comments Bba stargame shower hour uncutThat equates to US$1.409 trillion in web influenced offline sales - in the US alone! That will grow to 53% of total retail sales by 2014. It's going to grow exponentially, thanks to the rise in adoption of smartphones and tablets it's going to get noisier and more opinionated and, if you can't embrace the opportunities and address the challenges it brings about, well, you're toast.įorrester Research estimates that online and web-influenced offline sales are already accounting for 42% of total retail sales in the US (Forrester Research: US Online Retail Forecast, 2009-2014). Many marketers would say this spells nothing but a communications nightmare, but here's a tip: social media isn't going away. News and views travel fast these days, and consumers are rating the advice they receive from people they trust (or whom their friends trust) very highly.
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